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Mascara History By Diane Downey of pregnancyornot.com Eugene Rimmel invented the first mascara product in the 19th century. The word "rimmel" also means "mascara" in many languages, including Dutch (rimel), Persian (rimel) Portuguese (rímel), Romanian (rimel), Turkish (rimel), etc. T.L. Williams, a chemist, created modern mascara for his sister, "Mabel" in 1913. This early mascara was made from coal dust mixed with Vaseline petroleum jelly. As you can guess, the product was a success and the name of his company was "Maybelline", which was a combination of his sister's name and Vaseline. Until 1957, mascara presented itself in the form of a cake (wax mixed with mascara pigments). Women had to wet a brush, dip it in the cake, and then apply to eyelashes. The modern tube and wand applicator was introduced and founded by Helena Rubinstein in 1957. Max Factor was the first to create a mascara with a wand applicator actually in the product, which is what you see in the mascara products available today. For more information on mascara or to purchase it, visit www.greatmascara.com.

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Contributed by DLDowney on November 22, 2008, at 6:57 AM UTC.

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